I’m just gonna jump right into this and list the 5 best social media sites to help you market your online business.
- Blogging (ex. Tumblr, Wordpress and Blogspot)
- Pinterest (or instagram and Pose)
Why are these sites so great for marketing? Well it’s because so many people use these sites everyday. Honestly ask yourself how many times a day you check your Facebook or Twitter, or how often do you post a picture on instagram. Think about how many hours everyday you go on Youtube, or you post on your blog. Social media sites are the best way to put your business on the map.
Here is an article I found online: 20 Stunning Social Media Statistics
So what’s the best way to market using these social media websites?
Facebook is a great way to keep people updated with what’s going on with your business and it takes less then 2 minutes to post an update about your up and coming 50% off sale or your summer giveaway.
Twitter is an awesome little tool to use on the go. It’s the perfect place to post up random 24 hour sales and to post links to your Facebook updates and blog posts.
If your gonna start a small business I suggest you start a SEPARATE blog just for your business. You don’t want to mix your personal life with your business. Same goes for Twitter. Your customers are following your BUSINESS twitter account because they want updates about your business, not your dogs flea problem (lol)
Youtube is an awesome way to market because your customers get to see your face, your location and hear your voice. All these things will help you gain trust and make you look more reliable. Also it’s a great way to to host giveaways (and who doesn’t love getting something for free?)
Pinterest, instagram and pose are great for quick photo updates of new items or maybe of sneak peeks of what your working on. Pose is great if your selling anything that has to do with fashion (ie makeup, clothes, accessories, shoes, etc) Learn more about Pose by clicking the link at the top.
So what about other ways to market yourself?
Another ways to market yourself is to contact a popular Youtuber who’s fan base is the type of customers you are trying to target. See if that person would be willing to do a review on your product if you give them that product for free or see if they may be willing to host a giveaway using your product.
Say you design and sell dance wear for hip hop dancers, well you would probably contact a well known dancer on youtube and ask that they wear one of your shirts in there video and credit you in the “down box” let them know you are willing to give them that product free of charge.
Say your like me and you sale accessories, you’d probably want to contact a beauty guru on Youtube and ask if she will host a giveaway for you. If they aren’t to busy they’ll most likely say yes. Not only does it help you but it helps them out too.
Another way to market you business is to buy ad space. Although I personally wouldn’t do this because I’ve notice a lot of people have adblocker on there computers now (at least most of my friends do) so the likely hood of someone seeing your ad (in my opinion) isn’t that great.
You could also get involved in a charity. People are more likely to buy something if they know that buying that something is helping a good cause.
Say you want to get involved with a charity to help homeless kids in America and so you contact them and agree to donate a percentage of each sale to that charity. Now when you go onto that charities website they will be linking to your shop because they get a profit of your sales :) Plus it’s always great to help others.
Start a Newsletter. It’s a great way to get information out to your customers.
Tip #2: If your selling physical items make sure when you package it that you put a few extra business cards in it. This way your customers have all your information to give to friends and family.
Tip #3: Even if you don’t sell clothing, wearing your logo is always a great way to get the word out about your business. Trust me when people see a simple logo on a shirt and under the logo it clearly has a web address, they are gonna want to know what it’s for. It wouldn’t hurt to ask your friends and family to wear one too :)
Next Post: Designing your website, what should be on my website??
So I noticed that a lot of people in the crocheting and knitting community are asking questions like “How do I start selling my stuff online?" or "Where do I start?”. So I thought I would share with all of you (since this is a crochet lovers blog) some advice and information that I’ve learned this past year while starting a crochet related business of my own (which will be officially launching sometime next month). So this will be a series of post because it’s a lot of information to take in.
So first things first, how to start selling your stuff online:
The first thing you want to do is obey the law and all states are different when it comes to starting a small business online. Even though your state might not require you to have some sort of permit or license, your county might require you to. So do some research on all the permits and licenses you need. Lucky for me North Carolina doesn’t require you to have a permit to sell (what I’m selling) online but my county requires me to get a DBA Certificate.
So make sure you research not only your state but also your county laws about selling online or locally.
Next, Where do I start?
So where to start, well I think your going to need a name for your business because most states and counties require you to get a DBA Certificate. This is probably one of the most IMPORTANT parts of starting a business. This is the first thing people see when they visit your website. It will also be the first thing they read on your business card.
If your selling second hand heels that you revamped, you might want to name your business something like “Secondhand Heels” or “Revamped Pumps”
You want to make sure your name describes what your selling in as few words as possible. No one wants to type in www. sarahssexyrevampedsecoundhandheels. com That’s to much. You could put that on the banner of your site to give your customers more detail (but more on that later)
Where do I sell?
Now it’s time to choose where to sell your stuff. Just because your selling online doesn’t mean you have to only sell on your website. You don’t even need your own website to sell things. But lets just say you have a website but you know as a new small business it’s not likely to get much traffic for the first few weeks (even months) what do you do? Easy, start listing your stuff on websites like Etsy, Ebay, Storenvy, Artfire and Bigcartel.
If you are selling handmade, homemade or handcrafted (however you want to put it) items you might want to check out Etsy and Artfire first. These two sites were made for you to sell your one of a kind type handmade items. Also storenvy and bigcartel might be ideal for you if you already have a large “fan base”, say you are semi popular on Youtube or Tumblr, then those 2 sites might be what your looking for. Ebay would be a good choice if you were reselling items that you bought wholesale.
TIP #1: It’s good to know someone who already has background knowledge in business to help you and get advice from. There’s a lot more to starting a small online business then some forms, permits, a name and a website. You also need to educate yourself about taxes, as you will be require to file them every year.
Next Post: Marketing Tips to Help you Stand Out.
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You can find this pattern on Ravelry.com for $6.00 USD